Client
Snapple
Deutsch LA
Snapple
Deutsch LA
Services
Motion design
Rigging
Kinetic text
Motion design
Rigging
Kinetic text
I got invited by Deutsch animate Snapple’s 2025 campaign, that ended up running from New York’s Times Square to subway screens and Penn Station OOH.
First off, I did a master to keep all the animations consistent across formats. Andrea Senise, the director, jumped in with some killer turntable work, pulled out with just a couple of stills.
Once my master was locked, I prepped everything to be iterated and resized. The campaign had to live in so many different places and aspect ratios, that having a solid foundation was key, everything had to be modular and interchangeable so everyone could iterate it faster. Mitsuko Bolaino and Francisco Beraldo, helped me handle the resizes and different flavor versions as well as 3d models and transitions.
Seeing it all go live (especially the Times Square piece) was one of those moments you don’t forget. Snapple’s energy and colors popped exactly the way we wanted, and the whole team effort paid off big, client is happy and I got a new feather on my cap :)
