Client
taco bell
Deutsch LA
taco bell
Deutsch LA
Services
Motion design
Rigging
Kinetic text
Motion design
Rigging
Kinetic text
For national taco day I contribute with various artists like @ianderib, @mauborba, Francisco Beraldo, each bringing different talents to make this campaign stand out as much as it did.
Each one doing the part one does best.
I did the logo animation that is the part I love the most and also a couple of details, transitions and whole scenes.
I did the logo animation that is the part I love the most and also a couple of details, transitions and whole scenes.
Also did some rigging to automate some repetitive tasks like the animated bell bg which required a lot of flexibility to change colors, so i devised a system that would sequence the animation and colors and give us control to edit just 1 layer and it would update the whole scene.
Also did a quick rig for the post layout so we could iterate on the content quickly and seamlessly.
I keep saying that, but this was a lot of fun.
