Character animation

Kingston social media animation campaign

Funny little doodles.

Client
Kingston, Estudio Manga
Services
Motion design, Rigging, Kinetic text

Process

We recently collaborated with Estudio Manga on a social media campaign for Kingston, and it was a rewarding experience. With this job, the team was able to merge two of our passions: video games and animation. Our objective was to illustrate how Kingston products simplify their customers' lives through lighthearted situations.
First the videogame video would show how you can lose progress on the important things of life if you don't have proper RAM, you could get the dreaded "blue screen of death". The team got to do a hilarious anime rage face by the end, and it was a total riot. We even had a platformer game on the screen. Pretty fun to animate.
Next we wanted to highlight Kingston's awesome SSDs. No one wants to delete their cherished memories, apps, or movies just to make room on their smartphone. With Kingston, you can expand your phone's memory in a snap and keep the good times rolling.
Kingston social media animation campaign process 5
Kingston social media animation campaign process 6
Kingston social media animation campaign process 7
As for RAM, we showed just how much performance you can squeeze out of your PC with multiple tabs open, and still have a speedy pc.
Thanks to the talented Carol for crafting those fantastic designs for us. She was gracious about taking feedback so we could get those rigs done quick. It was a fun ride.