Launch for Super Mario Wonder on times square towers for nintendo

Nintendo Summer game's campaign

the ad that keeps on giving

Process

Every year Nintendo has some booster campaign for a selection of games.
This year's solution was to take inspiration on the switch's and phones interface to showcase those games in a fun way.
the team had a blast really letting our animation muscles run loose and adding all the bells and whistles we fancied.
The end result was such a success that a couple of months ago We were invited again to take this very campaign and set a rig to turn it all into a reusable template.
After some tweaking, and a lot of love it was done.
We are particularly proud of the end result, now we can whip out a brand new campaign in just a couple hours, quite easily, documentation and all.
MotionR2 being a Proud mama bird indeed.