Snapple OOH Campaign

Deutsch L.A need help animating Snapple’s 2025 campaign, that ended up running from New York’s Times Square to subway screens and Penn Station OOH.

First off, we set up a master to keep all the animations consistent across formats. Andrea Senise, the director, jumped in with some killer turntable work, pulled out with just a couple of stills.

Once the master was locked, everything had to be iterated and resized. The campaign had to live in so many different places and aspect ratios, that having a solid foundation was key, everything had to be modular and interchangeable so to iterate it faster.

Seeing it all go live (especially the Times Square piece) was one of those moments the team will never forget. Snapple’s energy and colors popped exactly the way we wanted, and the whole team effort paid off big, client is happy and we got a new feather on our cap :)