I got invited by Deutsche L.A to help bring the newest Nintendo game launch to life, and this time at the most prestigious venue: Times Square.
Super Mario Wonder is a slick new approach to the most beloved platformer ever.
NOw the famous plumBer has a new game loop, he and his friends can transform into various creatures and elements that give them new powers, bringing a whole new set of fun skills to the game.
The design team did a great job, but this campaign had some challenges of its own. so when a new approach was requested by nintendo, I took the initiative of taking some elements of the game's interface to add to the design and then suddenly everything fell Into place.
